Roadmap

Darkside series

We’re already hard at work on our next innovation: a sleeve that keeps the thin, buttery-matte feel you love, but adds vibrant colors with a sleek black backing. Look out for our October launch with exciting new colors!

Launch

We did it. Official Element 100-count boxes in our first five colors hit retailers who believed in us. The feedback has been incredible — thank you.

Prototyping & Testing

Prototyping kicked off, followed by countless late nights of testing. After weeks of work, we perfected the balance of durability and shuffle-ability. Our first 50-pack samples were released for public testing.

The beginning

The day finally came when the need for a smoother, thinner, matte, buttery sleeve could no longer be ignored. Planning began.

November 2025

AUGUST 2025

JULY 2025

June 2025